As the leaves change and the air grows crisper, something else undergoes a seasonal transformation: Jinro Soju, Korea’s cherished spirit. Jinro’s powerhouse, HiteJinro is poised to bring a dash of color into the original Jinro bottles. Jinro has released its limited edition color range, the Jinro Color Edition, to celebrate the essence of fall.
With colors that capture the splendor of fall – orange, yellow, and lime green – the Jinro Zero Sugar Color Edition is sure to become popular on restaurant and bar tables. While the colors are new, the alcohol content remains in line with the traditional Jinro Zero Sugar edition at 16.9%. For reference, the Jinro Chamisul fresh also stands at 16.9% while the Jinro Chamisul original has an alcohol content of 20.1%.
What distinguishes this edition? It’s not just the hues, but also the labels, which have been painstakingly designed. The labels, which reflect the peacefulness and attractiveness of fall, include a distinctive toad symbol (clearly not a frog), encapsulating the essence of the season and promising to tease the youthful spirit in every soju enthusiast.
This deliberate decision to include Jinro soju flavors in the Color Edition demonstrates HiteJinro’s commitment to engaging with a younger market on a regular basis. With these new labels, they hope to add a whimsical touch to soju gatherings, making it a topic of conversation and delight.
SeongTaek Oh(오성택), the Senior Executive from the Marketing Department of HiteJinro, expressed his enthusiasm about this innovative launch. He stated, “With the arrival of autumn, we wanted to add a visual delight to the soju experience through the Jinro Color Edition. As a brand that aims to be at the forefront of trends, we will continue to engage with our consumers and lead the market.”
Look for the limited Jinro soju Color Edition bottles the next time you’re at a neighborhood restaurant or pub. They will not only give a splash of color to your table, but they are also a tribute to Jinro’s commitment to innovate while maintaining the originality of their recipes. Cheers to fall colors and soju memories!
