Golden Piece Unveils a Pop-Up Store at The Hyundai Seoul for Yakgwa Enthusiasts

In the bustling heart of Seoul, amidst the sophisticated alleyways of Yeouido, a new pop-up store has surfaced, creating a buzz among Korean traditional dessert connoisseurs. Golden Piece, a name that resonates with quality and tradition, has chosen The Hyundai Department Store’s basement level (B1) at 108 Yeoui-daero, Yeongdeungpo-gu, as its latest spot to offer a taste of luxury through its renowned yakgwa offerings.

Credit: Golden Piece

The store operates every Saturday and Sunday from 10:30 AM to 8:30 PM, with the weekdays, except Friday, closing a tad earlier at 8 PM. This allows plenty of time for patrons to savor a taste of Korea’s rich culinary heritage through the exquisite flavors of yakgwa, a Korean traditional cookie that has been cherished since the Goryeo Dynasty.

Credit: Golden Piece

Golden Piece takes immense pride in presenting yakgwa not just as a dessert but as a premium cultural experience. Their 12-piece package, priced at 38,000 won, and the 6-piece offering for 23,000 won are not mere commodities but embodiments of Korean gastronomic artistry. Moreover, for those looking to beat the heat with a delightful twist, the yakgwa ice cream, available at just 5,500 won, serves as a perfect fusion of traditional taste with a modern icy allure.

For visitors who wish to take a piece of this tradition home, the Golden Piece calendar, at 16,000 won, stands as a testament to the brand’s commitment to art and culture, reminding us of the timeless nature of Korean desserts.

The pop-up’s location in Seoul’s high-end shopping district is no coincidence. It signifies the elevation of yakgwa from a cherished festive delicacy to a modern-day gourmet treat. It has long been a revered food item, shared among loved ones and offered as a precious gift to esteemed guests and relatives. Golden Piece’s ambition is clear – to continue this tradition of sharing by reinventing yakgwa for contemporary palates while still holding onto its storied past.

Golden Piece is a brand that doesn’t merely sell a product; it tells a tale of heritage reimagined. Their name, in Korean, symbolizes something precious, akin to a treasured piece of gold, which mirrors the value they place on each meticulously crafted yakgwa.

Should you wish to be part of this gastronomic journey and immerse yourself in the elegance of Korean traditional desserts, reach out at 0507-1341-8677 for any inquiries or visit their Instagram at https://www.instagram.com/goldenpiece_korea/ to glimpse the heartfelt dedication poured into each golden piece of yakgwa.

Embark on this sweet voyage with Golden Piece at The Hyundai Seoul and savor the rich, honeyed history baked into every bite of their yakgwa – a treat that transcends generations, just waiting to be shared with your loved ones.

Remember, Golden Piece isn’t just a brand; it’s a celebration of Korean dessert culture, crafted with passion and presented with pride, here to make every day a little sweeter and a lot more memorable.

Golden Piece – Pop-Up Store at The Hyundai Seoul

Address: B1, 108 Yeoui-daero, Yeongdeungpo-gu, Seoul

Operating Hours(From October 17th to December 16th):
Friday to Sunday: 10:30 AM – 8:30 PM
Monday to Thursday: 10:30 AM – 8:00 PM

Contact Number: 0507-1341-8677

Products and Prices:
Golden Piece 12-piece Package: 38,000 KRW
Golden Piece 6-piece Package: 23,000 KRW
Golden Piece Yakgwa Ice Cream: 5,500 KRW
Golden Piece Calendar: 16,000 KRW

**Menu items and prices may vary depending on the café’s circumstances.

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